What is Fairtrade?

Fairtrade is an alternative approach to conventional trade and is based on a partnership between some of the most disadvantaged farmers and workers in the developing world and the people who buy their products. It is designed to help producers in developing countries receive a better price for their products by requiring companies to pay sustainable prices, which cannot fall lower than market price.

Fairtrade Minimum Price 

For most Fairtrade products there is a minimum price that will cover the cost of sustainable production. If the market price rises above the minimum price set, famers and workers will receive the market price. FLO-Cert regularly check and audit companies to ensure that farmers and cooperatives receive the correct payment. In addition to the minimum Fairtrade price, workers and farmers also receive a Fairtrade premium, this goes towards a community or cooperative fund to improve social, economic and environmental conditions. 

What does the Fairtrade Mark Mean?

The Fairtrade Mark is a registered certification label for products sourced from producers in developing countries. It means that the product was produced according to international Fairtrade standards and the products are socially and economically fair and environmentally responsible. Key standards include the payment of a minimum price and a premium. Insomnia has been Fairtrade Certified since 2006.

Why Fairtrade

Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.

Each year we sell over 18 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.

Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy your coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.


Every year, since 2009, we have taken part in Fairtrade Fortnight, where a percentage from each hot beverage sold is donated to our nominated Insomnia Community projects. Thus far, we have raised over £147,787 for these nominated community projects. 

This year, all funds raised between February 21st and March 6th, will go directly to the Unen Choit Co-op in Papua New Guinea to provide technology to improve farming and a solar solution package for energy.

Want to learn more about our Insomnia Fairtrade Community Project click here

Thank you, we cannot do it without you!

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