Fairtrade Fairtrade certified since 2006
Insomnia Coffee Company has been Fairtrade certified since 2006 and has used 100% Fairtrade certified coffee long before it was fashionable. Six months was spent trialling different blends of beans, as it was of vital importance to us that the taste profile of our fairly traded coffee was exactly the same as the one we had been using. Chairman Bobby Kerr’s visit to Nicaragua in 2008 and Ethiopia in 2009, which cemented the companies, ties with the Fairtrade coffee farmer’s communities.
2017 will be the 11th year of Insomnia serving only 100% certified Fairtrade coffee beans, which is a massive accomplishment and one that we are immensely proud of, not to mention determined to continue for many more years to come.
Fairtrade is a global movement that seeks to make trade fairer through connecting small farmers and consumers. When companies sell on Fairtrade terms, they act as a link between two ends of the value chain.
Each year we sell over 18 million Fairtrade cups of coffee. With the steady and fair business generated by Insomnia, farmers and workers, from who we source our products, are enabled to improve their working and living conditions. Moreover, Fairtrade encourages environmental protection. Fairtrade standards help small farmers make environmental protection an integral part of their farm management, including reducing pollution, limiting the use of harmful chemicals and finding organic alternatives.
Our coffee is a balanced blend sourced from Colombia, Sumatra, Peru and Tanzania. Each time you enjoy your coffee you are helping to make poverty history for many people in these countries. Fairtrade certification means that co-operatives get a fair price for their beans, thus allowing them to invest in better salaries, equipment and social projects. Farmers are guaranteed to receive at least the Fairtrade Price for their coffee which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level. This Minimum Price also rises with world market prices.
Since 2009, during the Fairtrade Fortnight we donate a percentage from each hot beverage sold to our nominated Insomnia Projects, the Oromia Coffee Farmers Co-operative Union in Ethopia (OCFCU), and to Hekima Girls School in Bukoba, Tanzania, and most recently to the ACPC Pichanaki Coffee Cooperative (CAC PICHANAKI ACPC), in Peru.
The funds raised during Fairtrade Fortnight go directly to our nominated Insomnia Fairtrade projects, thus far we have raised over £80,267. Currently our nominated Fairtrade Community Project raises funds towards the construction of a Youth Centre for young members and the children of members and workers involved in production of Fairtrade certified coffee in Peru. Fairtrade Fortnigt 2017, saw us raise an incredible £12,456.
Want to learn more about our Insomnia Fairtrade Community Project click here
Thank you, we cannot do it without you!