One of the key advantages of being an Insomnia franchisee is that from the first day of opening you will be in a position to enjoy all the benefits that the recognition of the Insomnia brand can bring. Insomnia are greatly invested in the success of the franchised stores and we are continuing to develop the brand in Ireland and the UK, as well as expanding into new markets in the near future.

We look for candidates who display the following key attributes:

  • Have a passion for coffee and the Insomnia brand
  • Committed to providing outstanding customer service
  • Have strong leadership skills & high standards of communication
  • Possesses business acumen & awareness
  • Strong people skills
  • Will be an ambassador for Insomnia in your local market


How to Franchise with us

Insomnia has grown from a single café in Galway in 1997 to an estate of over 170 coffee shops in Ireland and the UK, across a mix of company owned high street stores and through our Franchise partnership with SPAR, EUROSPAR, MACE, Londis, Maxol, and individual high street franchise owners.

With over 25 years of experience in the coffee industry. Insomnia has built a strong and complete business infrastructure and offers extensive franchise support. As a 100% Irish owned company, Insomnia is committed to supporting local businesses by working with Irish supplies including Galway-based Solaris Herbal Tea, Keogh’s Crisps and Broderick’s Bars.


Strong Franchise Support

We'll be there to guide you every step of the way!

As franchisor, our responsibility is to provide the support, advice and skills to enable our franchisees to replicate the proven success of the Insomnia Coffee business model within your own franchised store.

The systems and processes developed for Franchisees are designed to make business easier and help the stores realise its potential commercial success. Additionally, compliance with these standards and procedures guarantees the best possible chance of success.

Our franchise system is a proven footfall driver with both barista and self-service offerings. Our property and development team assist franchisees in store design, store specifications and construction with a flexible footprint ranging from 25sq.m to 100sq.m.

Strong Franchise Support


Including the initial franchise fee, prospective franchisees are required to have a minimum of €180,000 of investment capital available plus the initial working capital required to establish the business. The start-ups costs can vary, depending on where, when and the size of store you’ve decided to open. We will talk you through all of the things that can affect the costs later. But for now, here’s the detail on the fixed costs of the Insomnia Franchise Fees.

  • Franchise Fee: £15,000
  • Royalty Fee: 6%
  • Marketing Fee: 1%


Finding a good site for your store makes all the difference! It is our expectation that potential Insomnia Franchisees will present us with a suitable location for consideration as part of our selective recruitment process. Appropriate Insomnia locations need to have a proven high footfall, a potential to trade over 7 days and a minimum of 150 sq.m. As part of the recruitment process Insomnia will survey and assess the suitability of the proposed site, and our approval is necessary to go forward with the location.


Excited to learn more about the Insomnia franchise opportunity? Please, complete and submit our Expression of Interest Form, and if together we seem like a good fit, we will contact you to schedule an introductory meeting or call.

Next, we’ll invite you to complete an application package. If your application meets our criteria, we’ll continue getting to know each other better. We will share with you some key financial information and KPI’s to facilitate the preparation of your business plan and give you the opportunity to explore the business.

Register your interest here