Our Story

This is Our Story

WE TRULY BELIEVE IN GREAT COFFEE AND OUR PROMISE IS TO DELIVER THE BEST CUP OF COFFEE TO EACH CUSTOMER EVERY SINGLE TIME THEY VISIT.

We're passionate about every detail, from our specially selected Fairtrade beans to our skillfully trained baristas, to our dedication in doing our bit to helping the environment. This is our story.

THE LITTLE MOMENTS IN LIFE

We’re genuine and fun lovin’ with a fresh approach to enjoying the little moments in life.

Our strength lies not only in the quality of the coffee and food we serve, but also in the experience our customers have with us when they visit.

We are a destination for everyone who loves great coffee, without the fuss and we live to make every visit to our cafés a fun one.

THE BEST CUP OF COFFEE EVERY SINGLE TIME

We promise that you will get the best cup of coffee every single time you visit.

Quality is at the core of our philosophy - from the Fairtrade coffee we serve, to the handcrafted technique we use to make every single cup.

The Insomnia food offering has also been specially selected from local producers, so you can enjoy the same level of quality, no matter what.

CHANGING & ADAPTING

BRINGING THE BEST RANGE & VARIETY SO THAT WE MEET OUR CONSUMER'S EVER-CHANGING NEEDS.

Change is good and we like to see the word 'new' in our cafés regularly. Whether that's new flavours, new technologies or new cafés, we are always looking for new ways to surprise and delight. We have an appetite for innovation and are always seeking new opportunities and ways of doing things differently.

OUR PHILOSOPHY IS SIMPLE

WE PLACE OUR CUSTOMERS AT THE CORE OF OUR BUSINESS: WHEN THEY ARE HAPPY, WE ARE HAPPY.

That's what Insomnia is all about! When you pop in for your morning coffee or your afternoon pick me up, we want you to feel at home. Our team are always on hand to make your day better - whether that's remembering your daily order, or getting your lunch order ready quickly on a busy day. If there is something you're not happy with - tell us!

"Our expertly trained baristas and engineers are the geniuses behind our coffee"

OUR BARISTAS

Our promise is that you will get the best cup of coffee, in whichever format you choose, every time you visit our cafés. To keep this promise, we have our baristas – who go through three levels of training. There is 50 hours of barista training behind every cup of coffee we serve. Quality and customer service are key elements to our philosophy, and each one of our baristas deliver this with their skill, personality and passion for coffee.

"Our expertly trained baristas and engineers are the geniuses behind our coffee; it’s their continuous inspections of the coffee machine, temperature, crema, colour and taste, which always delivers the best cup of coffee."