Join us on a Journey
We are delighted to introduce the 2nd Limited edition of Insomnia Voyager – we are 22 years in business this year and constantly innovating to respond to changing trends.
A journey in every cup
Every year we pack up, go out and find you a new exotic coffee to try, roast it medium and with heaps of respect. This year we went to the mountains of Guatemala and Brazil. Just one sip and you will be transported there too.
Where are we getting our new coffee in 2019?
Countries: Brazil & Guatemala
Locations: Carmo de Minas, Minas Gerais, Brazil and Huehuetenango, Coban, Verapaces, Retalhuleu, San Marcos, Zacapa, Guatemala
Cooperatives: Ascarive, Brazil and Fedecocagua, Guatemala
Number of Producers: +20,000
Altitude: 900-1600 BR and 900-100 GU
Varieties: 100% Arabica
Carmo de Minas, in Brazil, is a town of coffee producers dedicated to the production of high-quality coffee. With the rising number of producers 50 years ago, the town’s cooperative was founded in order to fulfil the producers’ needs.
Likewise, in 2008, the cooperative directors started creating an association, thinking of raising benefits for the producers of this region, and of granting farmers the sale of their coffee with real financial gains, eliminating mediator buyers who always practiced lower prices than the market. As a result, in 2008 the ASCARIVE was founded, composed mainly of family farmers who have coffee farming as a source of income and sustenance of their family. The Association got certified by Fairtrade in April 16th, 2010.
Nowadays ASCARIVE has a total of 50 associates, all concerned with the preservation of this environment
ASCARIVE’s mission is to produce high quality coffee, allowing small producers to improve their income, recognizing the product’s quality, producing with ethical principles, and preserving the environment, while guaranteeing sustainability at long term.
FEDECOGAGUA is a certified Fairtrade producer based in Guatemala. Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their everyday shopping.
Established in 1969, FEDECOCAGUA is a cooperative organization with 20,000 members. Seventy percent of co-op members are members of indigenous groups from various regions of Guatemala, including Huehuetenango, Coban, Verapaces, Retalhuleu, San Marcos, and Zacapa.
Some Fairtrade Programmes
- Buy new trucks that help to reduce transportation costs involved in coffee production;
- Establish healthcare centres and pharmacies to meet the needs of local families;
- Create micro-credit and pre-harvest financing programs;
- Construct new schools and offer members’ children scholarships to continue their education;
- Finance electricity, potable water, and road construction projects;
- Lend support to the “Maria Auxiliadora Weavers Club” a group of 25 women weavers who have exported their colourful handmade crafts, bags, placemats and napkins to Germany, benefiting more than 125 children from Patzun, Chimaltenango.
Medium Roast - is both balanced with acidity and sugar. Sugar is more pronounced. Increasingly more popular, starting to see on the high street
What does it taste like?
It has notes of Milk Chocolate, Hazelnuts, Caramel, Blueberry and Blackberry.
It is recommended that it is served as an 8oz or 12oz cup. A 16oz cup may lose the flavour of the coffee.
Whats the difference Between Dark Roast and Medium Roast?
- The new coffee has been cooked for less time
- This means less caramelisation of sugars
- Increased sweetness
- Less dissipation of acidity
- More Cherry qualities
- A completely different experience to your current offering